3.1x ROAS in 30 Days: Fixing a Broken Paid Acquisition System for Techloyce

Where They Were

Techloyce is a CRM and ERP consulting firm helping businesses implement and optimise platforms like Salesforce, HubSpot, Odoo, and Microsoft Dynamics. With their entire paid acquisition channel suspended and no structured organic presence, the firm needed someone to fix what was broken and build a system that would generate consistent, qualified consultation bookings.

I was brought in as Marketing Manager to audit, fix, and rebuild, from Google Ads compliance through to landing page optimisation and Instagram content strategy.

What Was Broken

All Google Ads campaigns had been disapproved and suspended, cutting off paid acquisition entirely
High cost per lead from poor audience targeting and unfocused ad copy
Landing pages not built for conversion, weak CTAs, no trust signals, no tracking
No social media presence, leaving the brand invisible to its target audience organically

How I Fixed It

Google Ads Compliance & Campaign Rebuild

Before any growth work could begin, the account needed to be fully reinstated. I conducted a policy audit, resolved every disapproved ad, rewrote non-compliant copy, and submitted formal appeals to restore the account. Once live, I restructured campaigns by service line, refined targeting to B2B decision-makers, applied negative keyword filters, and introduced smart bidding.

From suspension to 3.1x ROAS in 30 days. Cost per qualified lead dropped by ~32% and monthly revenue grew ~58% compared to the suspended period, with a 100% ad approval rate and zero suspensions post-rebuild.

Instagram Organic Growth

To reduce long-term paid dependency, I built a structured Instagram content programme, a monthly content calendar, service highlight reels, educational thought leadership content, and a targeted hashtag strategy.

Instagram engagement grew ~210%, and organic reach increased +145% month-on-month , from near-zero presence to a consistent, authority-building channel in the CRM/ERP consulting space.

Landing Page & Funnel Optimisation

With compliant campaigns driving traffic, I overhauled the conversion layer, redesigning landing pages with clear value propositions, simplifying the booking flow, adding social proof and trust signals, and setting up end-to-end GA4 conversion tracking.

Lead-to-booking conversion rate improved by ~27% , from an underperforming page with no tracking to a structured, attribution-enabled funnel delivering higher-intent enquiries to the team.

Results at a Glance

Ad approval rate after full compliance fix

0 %

ROAS on paid campaigns within 30 days

0 x

Reduction in cost per qualified lead

~ 0 %

Monthly revenue growth vs. suspended period

~ 0 %

ROAS within 30 days with Google Ads

0 x

reduction in cost per lead post-rebuild

~ 0 %

monthly growth in revenue

~ 0 %

improvement in lead-to-booking rate

~ 0 %

growth in Instagram engagement

~ 0 %

increase in Organic reach

+ 0 %

reduction in cost per lead post-rebuild

~ 0 %

growth in Instagram engagement

~ 0 %

Lead-to-booking conversion improvement

~ 0 %

Instagram engagement growth

~ 0 %

Month-on-month organic reach increase

0 %

Ad suspensions post-compliance rebuild

The Business Outcome & Impact

Techloyce went from a fully suspended paid channel and no organic presence to a compliant, multi-channel acquisition engine, all within a single month. The compliance rebuild unlocked the channel; the campaign restructure made it efficient; the funnel optimisation converted that efficiency into bookings; and the Instagram strategy began building a pipeline that compounds without additional spend.

The system is now scalable, trackable, and built to grow, giving Techloyce a reliable foundation for client acquisition as it expands into new markets and service lines.