+42% Revenue in 5 Months: Building a Full-Funnel Growth Engine for Welzo
Welzo is a DTC health-tech platform offering at-home health testing, personalised health insights, and condition-specific products. Despite strong product breadth, paid channels were underperforming, the website was converting below its potential, email was barely contributing to revenue, and acquisition, conversion, and retention were operating as disconnected silos with no unified growth strategy.