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+185% Qualified Patient Inquiries in 4 Months: Rebuilding Patient Acquisition for NuView Treatment Center

Category
Healthcare / Addiction & Mental Health Treatment
Software
Google Ads, SEO & Patient Acquisition Funnels
Client
NuView Treatment Center
Date
May 18, 2026

Where They Were

NuView Treatment Center is an addiction and mental health treatment provider offering outpatient programmes, medication-assisted treatment, and recovery support services. Despite strong clinical outcomes, the center was generating expensive, low-quality inquiries from poorly targeted campaigns, losing prospective patients at an underperforming landing page, and had no structured intake funnel to convert the inquiries that did arrive into booked consultations.
I was brought in as Growth and Funnel Optimisation lead to rebuild the acquisition and conversion infrastructure, from paid search strategy and audience segmentation through to landing page redesign and intake funnel optimisation.

What Was Broken

  • Paid search campaigns lacked intent-based segmentation, driving high-cost, unqualified traffic with messaging that didn't reflect where patients emotionally were in their decision
  • Landing pages were converting at just 2.1%, with weak trust signals and an unclear intake CTA, losing high-intent visitors at the moment they needed the least friction
  • The intake funnel had no structured flow; inbound calls were dropping off between first contact and booked consultation with no tracking, no callback system, and no attribution visibility

How I Fixed It

Paid Search Strategy & Intent-Based Audience Segmentation

The campaigns needed to stop reaching the wrong people and start reaching individuals and families in active need of treatment. I rebuilt Google Search campaigns around high-intent treatment, recovery, and mental health query clusters, segmented audiences by intent signal across research, comparison, and decision-ready stages, and developed compassion-led ad copy frameworks that met patients and families where they emotionally were.
From broad, expensive, emotionally misaligned campaigns to a 3.6x ROAS within the campaign period. Qualified patient inquiries grew +185% within 4 months and cost per qualified inquiry dropped by ~38% , driven entirely by better targeting and messaging precision, not increased budget.

Landing Page Optimisation & Intake CTA Restructure

Qualified traffic arriving at a 2.1% converting page was losing real patient opportunities every day. I restructured the page flow to lead with empathy-driven messaging before guiding visitors toward a single, clear intake CTA, strengthened trust signals including accreditations, clinical credentials, and patient outcome statements, and simplified the intake form to reduce friction at the moment of highest intent.
Landing page conversion rate improved from 2.1% to 5.4%, from a generic, friction-heavy page that was losing high-intent visitors to a compassion-anchored, trust-led experience that converted significantly more of the right people into actionable inquiries.

Intake Funnel & Inbound Call Conversion Optimisation

An inquiry is only valuable if it becomes a consultation. I implemented call tracking across all channels for full attribution visibility, mapped the inbound call journey to identify where prospective patients were dropping off, simplified intake scripts and response protocols to reduce friction at first contact, and introduced callback flows for missed calls to recover high-intent inquiries before they reached a competitor.

Inbound call conversion rate improved by +42%, from an untracked, friction-heavy intake process losing patients between first contact and booked consultation, to a structured, attribution-enabled funnel with full visibility from ad click through to enrolled patient.

Results at a Glance

increase in qualified patient inquiries within 4 months
+ 0 %
reduction in cost per qualified inquiry
~ 0 %
Landing page conversion rate
0 %
ROAS across Google Search
0 x
improvement in inbound call conversion rate
+ 0 %

Full-funnel attribution established from ad click to enrolled patient

reduction in cost per qualified inquiry
~ 0 %
improvement in inbound call conversion rate
+ 0 %

The Business Outcome & Impact

NuView went from an inconsistent, high-cost inquiry model with no intake infrastructure to a structured, scalable patient acquisition engine, with every stage of the funnel performing measurably better. The paid rebuild reached the right people; the landing page overhaul converted them; and the intake funnel ensured no high-intent contact was lost between inquiry and care.
The most important strategic insight was that compassion and performance are not in conflict in this space; they are the same thing. Ads that met patients and families in their emotional reality outperformed generic performance copy on every metric. The system built is compliant, scalable, and designed to help the center serve more patients without compromising the integrity of how it reaches them.

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